Leading beauty brand
Hyue Beauty
Managing significant monthly spend while maintaining profitable growth and consistent return.
Monthly Ad Spend
£80,000
ROAS
5×
Performance Marketing · Beauty Specialists
Performance Marketing for Beauty Brands That Want Profitable Growth.
Digibeauty is a specialist PPC and paid media agency helping beauty brands scale efficiently through data-led campaigns, creative testing and ROAS-focused optimisation.
£190K+
Monthly spend managed
7×
Peak ROAS achieved
100%
Beauty-vertical focus
Average client
ROAS 5.2×
across non-sale periods
Why Digibeauty
We're not a generic agency. We're beauty specialists.
Most agencies treat beauty as just another vertical. We've built our entire practice around understanding how skincare, cosmetics and wellness customers buy — and we use that edge to deliver sharper, more efficient growth.
01
Beauty-Sector PPC Specialists
We live and breathe beauty. Every campaign benefits from years of vertical-specific learnings.
02
Lean, Not Bloated
Lower overheads than holding-co agencies. You pay for media expertise, not corporate layers.
03
Measurable ROAS, Not Vanity
We optimise to profitable return, not impressions or surface-level engagement.
04
Buying Behaviour Expertise
We understand how customers discover, consider and repurchase beauty products.
05
Scaled With Global Brands
Experience managing six-figure monthly budgets for high-spend international beauty brands.
06
Cost-Effective, Not Cheap
Premium media management at sharper margins — without compromising on quality or care.
Services
A focused suite, built for beauty performance.
— 01
Google Ads
Search, Performance Max and YouTube built for beauty intent and discovery.
— 02
Paid Social
Meta, TikTok and Pinterest creative-led campaigns tuned for beauty audiences.
— 03
Shopping Campaigns
Feed optimisation and structured PMax for skincare, cosmetics and wellness SKUs.
— 04
Performance Creative Testing
Systematic creative iteration to find winning hooks, formats and angles.
— 05
ROAS Optimisation
Bid strategy, audience refinement and funnel work focused on profitable return.
— 06
Beauty Brand Growth Strategy
End-to-end paid roadmap aligned to product launches, hero SKUs and LTV.
— 07
Sale Campaign Planning
Tentpole and seasonal sale strategy with pre-warm, peak and recovery phases.
— 08
Conversion Rate Insights
Landing page, PDP and checkout analysis to lift the conversion side of ROAS.
Selected Work
Real budgets. Real returns. Real beauty brands.
A glimpse of the campaigns we manage day-to-day — from emerging labels to global skincare leaders.
Medium-sized beauty brand
Proarte
Helping a less well-known brand compete efficiently through focused PPC and smart campaign structure.
Monthly Ad Spend
£10,000
ROAS
4×
Large-scale beauty & skincare
Earth Rhythm
Scaling large monthly budgets while adapting campaign strategy between sale and non-sale periods.
Monthly Ad Spend
£100,000
Non-sale ROAS
4×
Sale ROAS
7×
Peak ROI
10×
Cost-Effective by Design
Because Digibeauty focuses specifically on beauty brands, we avoid the learning curve generic agencies face. That means faster optimisation, sharper creative insights, and more efficient media spend.
Our Process
A clear path from audit to profitable scale.
01
Audit
We deep-dive into your accounts, creative, funnel and historical data to identify leaks and unlocks.
02
Strategy
A tailored beauty-specific roadmap: channel mix, creative angles, audiences and ROAS targets.
03
Launch & Optimise
We build, launch and iterate weekly — bidding, creative refresh, audience and feed work.
04
Scale Profitably
Once unit economics work, we layer budget, expansion markets and tentpole moments.
Ready to scale your beauty brand profitably?
A 30-minute growth call to review your current paid performance and where the unlocks are.
Get in touch
Tell us about your brand.
Share a few details about your business and current paid activity. We'll come back within one working day with a short, candid response.
Response time
Within 24 hours